B2B Archives - - 上海径硕网络科技有限公司 //m.ilbkn.com/en/articles/category/b2b-en/ Wed, 19 Sep 2018 07:22:36 +0000 zh-Hans hourly 1 https://wordpress.org/?v=6.7.1 How did The Company Increase Followers? //m.ilbkn.com/en/articles/790/ Wed, 19 Sep 2018 07:22:36 +0000 http://jing.jingdigital.net/?p=790 An international technology B2B company that has a long-term partnership with JINGdigital has dramatically changed the way people live and work in their daily lives.

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An international technology B2B company that has a long-term partnership with JINGdigital has dramatically changed the way people live and work in their daily lives. With the help of JINGdigital, this company was able to master end-user data, making follower portraits more accurate and detailed. Within 8 months of this partnership, the end-user information entry rate reached 70%.

 

You may encounter these challenges:

  • It is difficult to balance the development and maintenance of the channel, which can result in a sudden drop in sales or a situation in which competitors win the client;
  • The manual ordering process is very lengthy. Therefore, an online platform is needed for long-term cooperation channels to self-service orders;
  • The company headquarters cannot control the channel and terminal customer information operated by the distributor.

 

After partnering with JINGdigital, these problems were resolved.

By exploring new channels, we enhanced customer loyalty with stores and distributors, while enabling company headquarters to acquire more comprehensive channel and terminal customer information. The sales leads of the client increased by 40%, and its end-user information entry rate reaches 70% within 8 months of the project’s launch.

 

 

How did they do it?

If you want to know how we solved this case in more detail or read more industry case studies, please scan the QR code below to receive our [B2B Industry Case Collection].

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How to Increase the Billing Rate by 45%? //m.ilbkn.com/en/articles/788/ Wed, 19 Sep 2018 07:20:39 +0000 http://jing.jingdigital.net/?p=788 Today, we will share with you how we use marketing automation technology to assist companies, pharmaceutical representatives, and doctors.

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Many pharmaceutical companies began to use mobile CRM. The use of mobile terminals can improve the efficiency of medical representatives, while simultaneously allowing corporate headquarters to achieve a better understanding of business dynamics.

JINGdigital partners with one of the world’s most successful pharmaceutical health companies in the B2B industry. Today, we will share with you how we use marketing automation technology to assist companies, pharmaceutical representatives, and doctors.

 

You may also encounter these challenges:

  • The headquarters does not know about the progress and authenticity of the medical representatives visiting the doctors (customers)
  • The source of doctors (customers) is very diverse and cannot unify to accurately manage all the sales leads;
  • The sales representatives have limited manpower and cannot personalize customer relationships with each doctor.

 

 

After partnering with JINGdigital, these problems were resolved.

After partnering with JINGdigital, the pharmaceutical brand set a unique customer journey for the doctors who followed the brand in different scenarios. The information collected from engagement during the journey were then used to enrich the doctor’s file data and provide personalized services. This proved that there was no longer a need for medical representatives to follow up every leads all the time but the relationships between pharmaceutical companies and doctors were constantly improving.

 

 

How did they do it?

If you want to know how we solved this case in more detail or read more industry case studies, please scan the QR code below to receive our [B2B Industry Case Collection].

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Why does The Company Have a Growing Following? //m.ilbkn.com/en/articles/786/ Wed, 19 Sep 2018 07:18:28 +0000 http://jing.jingdigital.net/?p=786 This data can help the management team see the quantity and quality of each individual follower, making it easier to initiate targeted marketing in the future.

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B2C can still accumulate a large number of followers in a short time by using online and offline campaigns, but for B2B companies, the quality of followers is much more important.

An American international B2B company is the world’s most successful provider of health, safety, and protective products; this brand’s official WeChat follower base is growing slowly.

 

You may also encounter these challenges:

  • The brand’s official WeChat has few followers and desires to acquire more valuable followers in a short time
  • Increase the retention rate for followers who are attracted to activities such as offline exhibitions.

 

After partnering with JINGdigital, these problems were resolved.

In the 9 months after this cooperation was reached, the number of followers was multiplied by 30 fold, while the data integrity of the follower base became twice that of the original level. This data can help the management team see the quantity and quality of each follower, making it easier to initiate targeted marketing in the future.

How did they do it?

If you want to know how we solved this case in more detail or read more industry case studies, please scan the QR code below to receive our [B2B Industry Case Collection].

The post Why does The Company Have a Growing Following? appeared first on .

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