With the global luxury market clouded in uncertainty, many luxury brands chose to look East in 2020. As the only luxury market in the world functioning at a semi-normal capacity, international brands naturally began to step up their investments in China last year. This, coupled with the ongoing growth and evolution of the Chinese digital landscape, created a robust environment for brands’ online activities in the market to thrive.

As the WeChat communities of luxury brands continue to grow, the way in which they are interacting with brands on the platform is evolving. The all-new report released by JINGdigital and DLG (Digital Luxury Group) takes a closer look at key performance indicators on WeChat, and how brands fared on the platform last year.

Key Insights Answered in the Report:

• The overall performance of WeChat Official Accounts in luxury industry
• Significant channels on recruitment & unfollow
• Efficient action types and strategies
• Case studies
• Best practices

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As COVID-19 continues to impact the way consumers engage with brands and purchase luxury goods, DLG (Digital Luxury Group) and JINGdigital have put together the latest edition of the WeChat Luxury Index to help brands better gauge their WeChat performance and focus on indicators that truly matter. Besides providing up-to-date data related to content, engagement, and follower acquisition, the report will also have a special focus on live streaming and social selling, offering insights and analytical frameworks for both.

Key Insights Answered in the Report:

• What’s the most noticeable trend observed from luxury brands’ WeChat performance?

• The power of live streaming on fan acquisition and conversion should no longer be ignored. What should brands be looking out for and what are some of the best practices to keep in mind?

• What exactly is social selling using WeChat Work and how can brands leverage it?

The post Industry Report:「The WeChat Luxury Index 2020 Jan-Jun」 appeared first on .

WeChat Work aims to become a transformational tool for business, in areas of business communication and internal office digitalization. Moreover, with three strategies serving in acquisition & connection, clienteling and social selling, it empowers salespeople in an unprecedented way.

If you’re interested in WeChat Work Strategies for Retail Selling but haven’t found a way, this whitepaper is just for you!

In this whitepaper, you’ll learn the whole journey of using WeChat Work in retail selling, including:

• The related functions provided by the app
• Three strategies to fully utilize the tool
• Recommended steps to build up your own WeChat Work ecosystem

The post Industry Report: 「WeChat Work Strategies for Retail Digital Transformation」 appeared first on .

In this whitepaper that we created with IT Consultis, you’ll get an in-depth look at WeChat Work and its functionalities, know what type of assets you can build, and detail actionable tactics you can adopt to boost sales and consolidate all your business functionalities with one app, together with a step-by-step approach on how to implement it in your company.

Key takeaways

• WeChat Work can be used to boost sales and provide better insights on your clients
• All departments can benefit from WeChat Work thanks to a centralization of data
• B2B companies, retailers, and luxury brands can get the most out of WeChat work
• A WeChat work implementation can be carried out either by the department or by business function

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